Wiebo Vaartjes


I5 Business Transformation is a consulting, investment and coaching company founded by Wiebo Vaartjes in 2016.  Mr. Vaartjes has extensive experience in managing challenging transformation projects. As a former Executive Vice President and CEO of Philips Lifestyle Entertainment with more then 30 years of experience, he was responsible for both business divisions and countries, directly reporting to the Philips Board of Management.

Throughout his career, he steered  teams through highly disruptive environments. Besides being one of the top executives of Philips, he also served as CEO of Philips Austria as well as Hong Kong, was MD of Philips Sound Systems in Malaysia, Executive Board Member of LG Philips Displays and GM of Philips Audio in Hong Kong.  He started his career as a management consultant. 

His engaging personal leadership style, with extensive strategic and operational knowledge of global CE retail and OEM businesses, earned him his success as a business leader and his ability in developing high performing teams.

Selected Experience:

  • Strategizing and managing successfully steep growth in various Philips Businesses, creating high value for the company, e.g. Philips Sound Systems

  • As Executive Board member, leading LG Philips Displays through an extremely steep decline in an end of lifecycle TV components business.


  • Building a successful team for a fast turnaround of the Philips Audio and Video activities and divesting various business from Philips in the process.


  • Managing effectively all stakeholders while leading the consolidation of all remaining Philips CE businesses  into one - multi billion USD - company, putting it stand alone from Philips and then divesting it, ultimately to Gibson Brands in 2014.


  • As transformation leader, orchestrate and execute a turnaround for a client in the Automotive Industry.

In all these roles significant changes and transformations had to be directed and executed, mostly  on a global scale and always in high pressure environments: creating steep growth, managing steep declines, mergers, divestments, and restructurings in the fast paced CE Industry.   

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